Women in the automotive detailing industry find it almost impossible to exist only as a reflection of their profession. They take pride in their skill and dedication, yet they’re commonly represented as a sensual body, a dolly bird, a hot rod girl, a desirable object, a female machine. Out-dated viewpoints of gender are often deemed the responsible party when observing the long-standing imbalance represented in media and inner workings of the detailing industry. However, feminist progression has also had a beneficial impact with increased social media representation and contemporary application of the female gaze where women can identify men looking at women. A significant factor when using imagery-based methodologies in a sociological study exists in the visual ability to encapsulate a moment in time. To truly understand the severity of gender imbalance, this under researched topic requires both theoretical and ethnographic analysis to explore sociological understanding, whilst attempting to conclude whether feminist progression has occurred. The study will centre around imagery-based case studies that include social media content taken from female detailer’s Instagram accounts, historic images and headlines retrieved from newspaper archives, as well as archival advertisements. From these case studies, representations of power can be extracted and used to determine the positioning of feminine experiences in a working climate dominated by hegemonic masculinity. The voices of women within the detailing industry are still few, but they are louder. Through their anecdotes and experiences, their reassembly of power is clear. Their otherness once symbolised difference, it now signifies an evolution.